LINK Lady

“The Link Lady is more than a timepiece, it’s a piece of jewellery. When I put it on my wrist, I don’t feel it. It is easy-to-wear, sparkling, and feminine”, said Cameron Diaz when discovering the new collection.

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watcheS...for Seduction

For women who prefer stainless steel without sacrificing any of the luxury and opulence, 47 1.4mm diamonds totalling 0.52cts move centre stage. Sitting serenely on the bezel, they  converse fluently with the 11 diamonds set in the dial. Exalted by their brilliance, the timepiece defers to the jewel. For the wearer, this model does far more than tell the time, it brings a glow of delight.

watcheS...for Style

Some women go to the heart of the matter : powder rose, iridescent white mother-of-pearl dial with 11 diamonds to mark the hours set off by the polished stainless steel of the bracelet and case for their full effect. And the effect is there.

watcheS...for Sophistication

Made entirely of rose gold and available only in a 29mm case, this timepiece proudly displays a purple dial set with 11 diamonds. The Roman numerals engraved on the bezel play to a timeless elegance. It is perfect for brightening a dark suit and an ideal companion for any businesswoman’s hectic life. The two-coloured stainless steel and yellow gold offers a more discreet but still exquisite version with the hours marked either in diamonds or Roman numerals. 

watcheS...for Simplicity

In its simplest version – the hours marked by roman numerals on a white guilloche background – the Link Lady is  effortlessly stylish, in both the 29mm and 34.5mm sizes : after all, a beautiful figure looks good in everything, straight-cut or flared, flatties or heels. In the end, beautiful curves, subtle harmony and natural grace are the only things that matter.   

watcheS...for Seduction

watcheS...for Style

watcheS...for Sophistication

watcheS...for Simplicity

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  • WAT1414.BA0954 Silver dial with "S-shape" guilloche pattern,<br/>Full diamond bezel, steel bracelet

    WAT1414.BA0954

    Silver dial with "S-shape" guilloche pattern,
    Full diamond bezel, steel bracelet

  • WAT1440.BG0959 Purple dial with "S-shape" guilloche pattern,<br/>18K Rose Gold case and bracelet

    WAT1440.BG0959

    Purple dial with "S-shape" guilloche pattern,
    18K Rose Gold case and bracelet

  • WAT1452.BB0955 Silver Dial with "S-shape" guilloche pattern,<br/>Steel & Gold case, Gold plated bracelet

    WAT1452.BB0955

    Silver Dial with "S-shape" guilloche pattern,
    Steel & Gold case, Gold plated bracelet

  • WAT1450.BB0955 Silver dial with "S-shape" guilloche pattern,<br/>Steel & Gold case, Gold plated bracelet

    WAT1450.BB0955

    Silver dial with "S-shape" guilloche pattern,
    Steel & Gold case, Gold plated bracelet

  • WAT1416.BA0954 29 mm, Silver dial with "S-shape" guilloche pattern<br/>and Printed Roman Numerals, Steel bracelet

    WAT1416.BA0954

    29 mm, Silver dial with "S-shape" guilloche pattern
    and Printed Roman Numerals, Steel bracelet

  • WAT1314.BA0956 34.5 mm, Silver dial with "S-shape" guilloche pattern<br/>and printed Roman Numbers, steel bracelet

    WAT1314.BA0956

    34.5 mm, Silver dial with "S-shape" guilloche pattern
    and printed Roman Numbers, steel bracelet

  • WAT1411.BA0954 Silver dial with "S-shape" guilloche pattern,<br/>steel bracelet

    WAT1411.BA0954

    Silver dial with "S-shape" guilloche pattern,
    steel bracelet

  • WAT1410.BA0954 Black dial with "S-shape" guilloche pattern,<br/>steel bracelet

    WAT1410.BA0954

    Black dial with "S-shape" guilloche pattern,
    steel bracelet

  • WAT1415.BA0954 Pink dial with "S-shape" guilloche pattern,<br/>steel bracelet

    WAT1415.BA0954

    Pink dial with "S-shape" guilloche pattern,
    steel bracelet

  • WAT1413.BA0954 Silver dial with "S-shape" guilloche pattern,<br/>steel bracelet, 6 diamonds on bezel

    WAT1413.BA0954

    Silver dial with "S-shape" guilloche pattern,
    steel bracelet, 6 diamonds on bezel

  • WAT1417.BA0954 White Mother of Pearl dial,<br/>steel bracelet

    WAT1417.BA0954

    White Mother of Pearl dial,
    steel bracelet

Unique architecture, outstanding comfort,
ultimate luxury

The LINK has become a universal status symbol, with an emblematic design and precision-driven architecture unlike that of any other watch ever made. Created in 1987, the LINK bracelet, with its unique and recognizable signature S-shape links, is a worldwide reference for its flexibility, wearer comfort, timeless aesthetics and peerless ergonomics.

In 2012, the LINK bracelet has been re-thought and re-interpreted for women, in order to create the most elegant TAG Heuer lady timepiece to date. Sensual and strong, the new LINK Lady bracelet is inspired by the timeless beauty of the feminine form. Every shape is curved and fluid, every element is sculpted like a unique piece of jewelry. There are no edges, no ends or beginning, only an infinite play of echoes.

Overall, the new LINK Lady feels profoundly elegant, richly feminine, soft, sexy, gentle and flowing, and as exceptional as the brand's new Muse: Cameron Diaz.