TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ

An exciting partnership between the blonde box-office bombshell and luxury watchmaking’s enfant terrible has been announced in Basel to press and VIPs. The internationally-renowed actress Cameron Diaz takes on a new role: that of TAG Heuer ambassador and muse for the new LINK LADY collection. She appeared on stage wearing a steel and diamond version of this new collection dedicated to beautiful and rebel women.

“The Link Lady is modern, sexy and elegant and I’m equally comfortable wearing it on the red carpet or in my day-to-day life" said Cameron Diaz. Her partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women, and this is why it has been announced on the eve of the International Women's Day 2012.

Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring timekeeping devices challenge every principle in watchmaking; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde. And it is in this spirit that TAG Heuer is most proud to join forces with its Beautiful Rebel.