DESIGN 1963
Jack Heuer knew that the look and feel of the watch should be elegant, dynamic and charged with emotion. Inspiration came from a range of innovative ideas, including many from early 60s modernism - the geometric purity of Oscar Niemeyer’s new architecture, for example, and the curving, sensual lines of an Eero Saarinen building or chair, and the clean, uncluttered aesthetics of Pop-Art.
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At the same time, the Carrera’s iconic design values are firmly rooted in the enduring codes of motor sports, such as the black & white of vintage dashboard counters or the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries. “I was excited by the new forms, materials and techniques just then coming into play. Everything has a purpose and anything extraneous is removed"... And the Carrera became the ultimate expression of the Heuer chronograph.
"Everything has a purpose and anything extraneous is removed."
Discover Automatic 1969