Jack Heuer knew that the look and feel of the watch should be elegant, dynamic and charged with emotion. Inspiration came from a range of innovative ideas, including many from early 60s modernism - the geometric purity of Oscar Niemeyer’s new architecture, for example, and the curving, sensual lines of an Eero Saarinen building or chair, and the clean, uncluttered aesthetics of Pop-Art.Discover more about the TAG Heuer Carrera design inspiration
At the same time, the Carrera’s iconic design values are firmly rooted in the enduring codes of motor sports, such as the black & white of vintage dashboard counters or the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries. “I was excited by the new forms, materials and techniques just then coming into play. Everything has a purpose and anything extraneous is removed"... And the Carrera became the ultimate expression of the Heuer chronograph.
"Everything has a purpose and anything extraneous is removed."