Rebirth 1996

Starting in 1996, the legend retakes the pole position in a series of groundbreaking editions, each more cutting-edge in terms of design and technology than its predecessor.

1996: TAG Heuer relaunches the iconic line with the TAG Heuer Carerra Chronograph. The new flagship of the brand is one of the bestselling timepiece’s in the brand’s history.
2004: Two stunning automatics, the Carrera Tachymetre (41mm) and the steel-bracelet Carrera Watch, are added to the roster.

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2005: TAG Heuer Carrera Calibre 360 Rose Gold, was named “Sport’s Watch of the Year” at the Geneva Watchmaking Grand Prix
2010: The Calibre 1887. 100% designed and assemble in-house, the movement pays tribute to the oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking. 
2011: The groundbreaking Carrera Mikrograph, the world’s first chronograph displaying the 1/100th of a second on a sweeping central hand.

Starting in 1996, the legend retakes the pole position in a series of groundbreaking editions.

— Jack Heuer, TAG Heuer Honorary Chairman grandson of the brand’s founder and company CEO