50 YEARS OF CARRERA
CARRERA, FROM 1963 TO NOW:
ACCELERATED TECHNOLOGY AND DESIGN SAVOIR-FAIRE
TIMELESS MOTOR-RACING PRESTIGE
Speed, emotion, glamour: A half-century after its dramatic arrival on the motor-racing scene, the iconic CARRERA, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, remains the standard-bearer of TAG Heuer’s unrivalled motorsports pedigree - a perfect synergy that began with Time of Trip (1911)...
CARRERA
...the first car dashboard chronograph, and continues to this day through the brand’s ongoing partnerships with the best individuals and teams in driving disciplines around the world.
In 1963, Jack Heuer, the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers. He also had in mind the ideal inspiration: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition "Just the sound of the name itself - elegant, dynamic, easily pronounced in all languages and charged with emotion. I knew then that my new chronograph was the perfect tribute to this legend.”
"I also had in mind the ideal inspiration: the Carrera Panamericana Mexico Road Race."
Discover Design 1963