Next fifty years 2012
In 2012, the brand launched the TAG Heuer Carrera Mikrogirder, a dual-assortment, ultra high-frequency watch that beats 7.2 million times every hour and has a flying central chronograph hand that rotates 20 times per second. This astounding machine - the first timepiece ever created with neither a balance wheel nor a hairspring, is accurate to an unprecedented 5/10,000 of a second. At the Geneva Watchmaking Grand Prix ceremonies in November 2012...
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...it was singled out as the best overall watch in all categories, taking home the prestigious Aiguille d’Or, the most coveted distinction in the global watch industry. With this 8th Grand Prix de l'Horlogerie de Genève award in just 11 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.
“We’re very proud of this achievement,” said Jean-Christophe Babin, TAG Heuer President and CEO. “The Mikrogirder represents a new class of watch technology, nothing less than the complete re-invention of the mechanism that has driven mechanical watches for over 300 years.” Now, to mark the 50th year of the icon, TAG Heuer unveils its future.
"To mark the 50th year of the icon, TAG Heuer unveils its future".