Novelties

Fifty years ago an icon was born when Jack Heuer created the first TAG Heuer Carrera to honour an epic race, the Carrera Panamericana. In 2013 we are celebrating that anniversary in true TAG Heuer style by launching a new fleet of TAG Heuer Carrera with all-new finishes and functionalities.

Discover the new timepieces

"The idea is not to live forever, is to create something that will".

Andy Warhol