When the expertise of the master-craftsman meets the innovative imagination of the engineer
A rich and original culture. A professional ethic. A consuming passion. When the expertise of the master-craftsman meets the innovative imagination of the engineer. When knowledge and know-how combine to sustain a living and centuries-old history.
At TAG Heuer, master-craftsmen and engineers work hand in hand to reinvent the future. Two disciplines, one single momentum. To conquer. To make records and then break them. To dazzle with a “yes” those who say “no”. To capture time and space in astonishing configurations, fractions of the infinite and the immense. In short, to be the best, the fastest, the most accurate, the most innovative.Read more
One company, four production sites
TAG Heuer has four production sites in Switzerland that enable the Brand to produce its two chronograph movements (La Chaux-de-Fonds and Chevenez) and its cases (Cornol, in the Jura Canton) and dials (Tramelan, in the Berne Canton).
TAG Heuer is the uncontested leader of prestigious chronographs and one of the very few Swiss Manufacturers capable of producing all of its own major components – movements, dials and cases.Read more
At the heart of the Swiss Jura, the Brand produces two precision chronograph movements that Fine Watchmaking enthusiasts will find housed in cases featuring iconic designs.
The first is the Calibre 1887, a chronograph movement produced and assembled at the company's workshops in La Chaux-de-Fonds and Chevenez.
Produced in Cornol (in the Jura Canton), the case houses and protects the movement from external damage – its stubborn armour. The case, a balanced, strong and alluring component of exquisite beauty and technical perfection, is first securely pressed into a thick block of steel or gold before being transferred to the machining workshop where it gradually assumes its final shape.Read more
The most sophisticated and ultra-precise milling and drilling machines on the market create the micro-cavities that house the movement, crown, sapphire crystal, bezel and caseback. The work is then completed by hand, as the exquisite polishing that is required can only be achieved this way.
More than a mere aesthetic feature, the dial covers the movement that powers the watch. The dial, produced in Tramelan (in the Berne Canton), highlights the watch’s identity and complications by the subtle positioning of counters, hands and apertures. The dial captures the eyes and the heart of the potential buyer, seduced by its beauty and readability.Read more
Centuries-old craftmanship and state-of-the-art technology are the necessary elements to perfect diamond polishing, satin-finishing, sun-brushing, stone-setting, hand-engraving, guilloché patterning, transferring and electroplating as many expertises required and mastered with creativity by our craftsmen and engineers.
Swiss Avant-Garde since 1860
the Oscillating Pinion
A clutch system entirely patented by TAG Heuer
TAG Heuer Mikrograph
TAG Heuer Mikrograph stopwatch, accurate to 1/100th of a second
Calibre Chronomatic 11
The first automatic chronograph movement
The world’s first watch driven by belts
The first in-house chronograph movement, which pays tribute to the invention of the oscillating pinion patented by Edouard Heuer in 1887
TAG Heuer Carrera Mikrograph
The world’s first wristwatch mechanical chronograph to master 1/100th of a second on the central hand
TAG Heuer Carrera Mikrogirder Concept Watch
The world’s first chronograph displaying the 5/10’000ths of a second
TAG HEUER CARRERA MIKROPENDULUMS CONCEPT WATCH
The world's first double magnetic tourbillon accurate to 1/100th of a second
MONACO V4 TOURBILLON
The world's first tourbillon driven by belts