The art of Manufacturing

When the expertise of the master-craftsman meets the innovative imagination of the engineer

MANIFESTO

A rich and original culture. A professional ethic. A consuming passion. When the expertise of the master-craftsman meets the innovative imagination of the engineer. When knowledge and know-how combine to sustain a living and centuries-old history.

At TAG Heuer, master-craftsmen and engineers work hand in hand to reinvent the future. Two disciplines, one single momentum. To conquer. To make records and then break them. To dazzle with a “yes” those who say “no”. To capture time and space in astonishing configurations, fractions of the infinite and the immense. In short, to be the best, the fastest, the most accurate, the most innovative.

Read more

IN HOUSE KNOW-HOW

One company, four production sites

  • TAG Heuer has four production sites in Switzerland that enable the Brand to produce its two chronograph movements (La Chaux-de-Fonds and Chevenez) and its cases (Cornol, in the Jura Canton) and dials (Tramelan, in the Berne Canton).

    TAG Heuer is the uncontested leader of prestigious chronographs and one of the very few Swiss Manufacturers capable of producing all of its own major components – movements, dials and cases.

    Read more


  • At the heart of the Swiss Jura, the Brand produces two precision chronograph movements that Fine Watchmaking enthusiasts will find housed in cases featuring iconic designs.

    The first is the Calibre 1887, a chronograph movement produced and assembled at the company's workshops in La Chaux-de-Fonds and Chevenez.

     

  • Produced in Cornol (in the Jura Canton), the case houses and protects the movement from external damage – its stubborn armour. The case, a balanced, strong and alluring component of exquisite beauty and technical perfection, is first securely pressed into a thick block of steel or gold before being transferred to the machining workshop where it gradually assumes its final shape.

    Read more

    The most sophisticated and ultra-precise milling and drilling machines on the market create the micro-cavities that house the movement, crown, sapphire crystal, bezel and caseback. The work is then completed by hand, as the exquisite polishing that is required can only be achieved this way.

  • More than a mere aesthetic feature, the dial covers the movement that powers the watch. The dial, produced in Tramelan (in the Berne Canton), highlights the watch’s identity and complications by the subtle positioning of counters, hands and apertures. The dial captures the eyes and the heart of the potential buyer, seduced by its beauty and readability.

    Read more

    Centuries-old craftmanship and state-of-the-art technology are the necessary elements to perfect diamond polishing, satin-finishing, sun-brushing, stone-setting, hand-engraving, guilloché patterning, transferring and electroplating as many expertises required and mastered with creativity by our craftsmen and engineers.

THE ART OF MOVEMENTS

Swiss Avant-Garde since 1860